Seven formative years. I delivered ecommerce sites for more than 50 clients, from small startups to bigger companies entering the domain, leading projects across frontend and backend and staying involved from RFP to delivery. Along the way, I built two products: a hosting platform that made fast Magento hosting affordable, and a B2B procurement system that changed how promotional products were sold.
Clients of every size wanted into ecommerce, each with their own requirements and deadlines.
Ship quality shops, repeatedly, and own them end to end.
Led full projects from frontend to backend, and worked the whole company process from RFP through delivery.
More than 50 client sites delivered, and the pattern recognition that comes from seeing that many businesses up close.
Magento shops were either fast or affordable to host, never both.
Build a hosting product that broke that trade-off.
Built the platform on NGINX with its embedded caching, provisioned with OpenStack on our own hardware.
Full-page loads in 1.5 seconds on Magento, with hosting starting at 79 euros.
Promotional products were sold through calls and catalogs, and the market leader in production wanted better.
Build the procurement tool that would change how the industry sells.
Built the B2B procurement system together with PF Import, the leader in promotional goods production, connected to SAP and Coupa.
Companies including IGC Promotions, Philip Morris, Nestle, and Bayern Munich were onboarded onto the system.