← Back to experience2001 - 2008 · Jeppeke
Software Engineer
Where it started. Jeppeke was the first children's clothing shop online in the Netherlands, and we bootstrapped everything with internal development. Test fast, build what the test proves, rank where the customers search: the instincts I still work by came from these seven years.
EcommerceosCommerceSEOPOS IntegrationFull Stack
Selected projects
01
Validate in 3 days, then build
Situation
In 2001, nobody knew whether Dutch parents would buy children's clothing online. No playbook existed.
Task
Find out before building anything expensive.
Action
Put a webshop online with ShopFactory in 3 days. After one month, the demand was proven, so we built the real store on osCommerce.
Result
Market validated for almost nothing, then the first proper children's clothing webshop in the Netherlands. Fail fast, twenty years before I heard anyone call it that.
02
Number one on the words that matter
Situation
No marketing budget, in a category where the customers were all searching Google.
Task
Win the search results instead of buying traffic.
Action
Focused relentlessly on SEO across the two most important Dutch terms and every brand we carried.
Result
Position one on both kindermode and kinderkleding, top rankings on our brands, and online revenue past a million without spending a cent on marketing.